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Sponsorship and Beyond: Neo Partners with English Football Club Wolves

Wednesday, 17/07/2024 | 09:31 GMT by Arnab Shome

  • Under the deal’s scope, Neo will handle FX transfers for the club.
  • The financials of the deal remain unknown.

Maximilian Kilman, who played for Wolves, celebrating after a goal

Maximilian Kilman, who played for Wolves, celebrating after a goal

Neo, the cross-border payments and foreign exchange (FX) fintech, has entered the sports industry by inking a partnership deal with the English football club, Wolverhampton Wanderers FC (Wolves). The deal, announced today, has made Neo the football club’s official foreign currency exchange partner.

AstroPay, another FX company, was Wolves’ principal partner and main shirt sponsor for the last couple of years, but that deal was not renewed this season. For the upcoming season, Debet, an online gambling website, has become the main sponsor.

Welcoming @getneonews, our Official Foreign Currency Exchange Partner 🤝

— Wolves (@Wolves) July 17, 2024

A New Form of Sports Sponsorship

“Becoming Wolves’ official FX transfer partner is a huge step forward for Neo and demonstrates our ability to work with exciting, global organisations and help optimise their multi-currency requirements,” said Laurent Descout, co-founder and CEO of Neo.

Under the partnership deal agreement, Neo will help the sports club reduce its FX transaction costs by handling FX and multi-currency transfer payments. The fintech will also be able to promote its brand using the club’s infrastructure.

“Foreign exchange management is an important element of the commercial side of our football club,” said Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth. “It’s vital that we work with trusted partners to ensure our processes are optimised and we are confident that our partnership with Neo will add value to our global operations.”

In an interview with Finance Magnates earlier this year, Descout revealed that “half of the payments on the chain are using stablecoins at some point.”

Brand Promotion in a Top Football League

Wolves play in the English Premier League, the top football league in the country. It is also regarded as one of the most competitive domestic football leagues and attracts eyeballs from sports fans globally.

Established in 1877, the club has a rich history and decent online popularity. On Instagram, the club has 2.9 million followers, while on X (formerly Twitter) and Facebook, the counts are 1.2 million and 3.3 million, respectively.

The club is based in the UK’s Wolverhampton city and plays at Molineux Stadium, its home turf, which has a capacity of 32,050 spectators.

In other popular sports sponsorship deals, the cryptocurrency exchange Kraken recently partnered with England’s Tottenham Hotspurs and Spain’s Atlético de Madrid. Another crypto exchange, BingX, also expanded its deal with Chelsea FC.

Neo, the cross-border payments and foreign exchange (FX) fintech, has entered the sports industry by inking a partnership deal with the English football club, Wolverhampton Wanderers FC (Wolves). The deal, announced today, has made Neo the football club’s official foreign currency exchange partner.

AstroPay, another FX company, was Wolves’ principal partner and main shirt sponsor for the last couple of years, but that deal was not renewed this season. For the upcoming season, Debet, an online gambling website, has become the main sponsor.

Welcoming @getneonews, our Official Foreign Currency Exchange Partner 🤝

— Wolves (@Wolves) July 17, 2024

A New Form of Sports Sponsorship

“Becoming Wolves’ official FX transfer partner is a huge step forward for Neo and demonstrates our ability to work with exciting, global organisations and help optimise their multi-currency requirements,” said Laurent Descout, co-founder and CEO of Neo.

Under the partnership deal agreement, Neo will help the sports club reduce its FX transaction costs by handling FX and multi-currency transfer payments. The fintech will also be able to promote its brand using the club’s infrastructure.

“Foreign exchange management is an important element of the commercial side of our football club,” said Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth. “It’s vital that we work with trusted partners to ensure our processes are optimised and we are confident that our partnership with Neo will add value to our global operations.”

In an interview with Finance Magnates earlier this year, Descout revealed that “half of the payments on the chain are using stablecoins at some point.”

Brand Promotion in a Top Football League

Wolves play in the English Premier League, the top football league in the country. It is also regarded as one of the most competitive domestic football leagues and attracts eyeballs from sports fans globally.

Established in 1877, the club has a rich history and decent online popularity. On Instagram, the club has 2.9 million followers, while on X (formerly Twitter) and Facebook, the counts are 1.2 million and 3.3 million, respectively.

The club is based in the UK’s Wolverhampton city and plays at Molineux Stadium, its home turf, which has a capacity of 32,050 spectators.

In other popular sports sponsorship deals, the cryptocurrency exchange Kraken recently partnered with England’s Tottenham Hotspurs and Spain’s Atlético de Madrid. Another crypto exchange, BingX, also expanded its deal with Chelsea FC.

Arnab Shome

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Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.

  • 6415 Articles
  • 84 Followers

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    Discover how Investiva’s award-winning and intuitive CFD trading platform empowers individuals to seize control of their financial futures and redefine benchmarks. Trade smarter, not harder, with Investiva. Learn how to maximize your investment opportunities and achieve financial freedom today. https://investiva.com/ Keywords: CFD trading, Investiva, financial future, intuitive platform, award-winning trading, trade smarter, financial freedom, investment opportunities, redefine benchmarks. 📣 Stay updated with the latest in finance! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    Discover how Investiva’s award-winning and intuitive CFD trading platform empowers individuals to seize control of their financial futures and redefine benchmarks. Trade smarter, not harder, with Investiva. Learn how to maximize your investment opportunities and achieve financial freedom today. https://investiva.com/ Keywords: CFD trading, Investiva, financial future, intuitive platform, award-winning trading, trade smarter, financial freedom, investment opportunities, redefine benchmarks. 📣 Stay updated with the latest in finance! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

  • Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    Ugnė (M.) Buračienė | payabl. | Executive Testimonials

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

    In this video, Ugnė, Group CEO of Payabl, discusses the opportunities and challenges in the current payment ecosystem, emphasizing the rapid digitalization and the need for secure, collaborative infrastructure. She highlights the slow adoption of crypto payments and the impact of emerging regulations like MICA. She also explains Payabl’s recent license upgrade in Cyprus, enhancing their ability to offer comprehensive banking and payment solutions. She predicts that instant payments will be the next big trend in the payments industry, despite the challenges they pose. The discussion concludes with a focus on the importance of a seamless and secure payment experience for consumers and businesses. #financemagnates #financialnews #DigitalPayments #CryptoPayments #PaymentTrends #InstantPayments #FinancialTechnolog 📣 Stay updated with the latest in finance and trading! Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today: 🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/ 👍 Facebook: https://www.facebook.com/financemagnates/ 📸 Instagram: https://www.instagram.com/financemagnates_official 🐦 X (Twitter): https://twitter.com/financemagnates/ 📡 RSS Feed: https://www.financemagnates.com/feed/ ▶️ Telegram: https://t.me/financemagnatesnews Don’t miss out on our latest videos, interviews, and event coverage. 🔔 Subscribe to our YouTube channel for more!🔔

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